wildland
Wildland is a bi-yearly magazine focusing on the discovery and intelligent appreciation of earth through experimental and engaging science. The Wildland brand was built from scratch, starting with the company name, which references the untamed nature of our shared terrestrial land. From there, I created a complete identity system; including a logo, typography, packaging and print design and an app. Visual direction was driven by the concept, βOur Strange Rockβ embracing our connected discovery of one of the strangest places in our galaxy.
Strategy & Positioning
Branding & Naming
layout
marketing
merchandise
research & ideation
Demographic moodboard